Privacy Policy

The Shooting Lab (“The Shooting Lab,” “we,” “us,” or “our”) understands that your privacy is important, and we are committed to handling your information responsibly. This Privacy Policy explains how we collect, use, and share personal information when you visit our website, request a quote, join our early access list, contact us by phone, email, form submission, or social media, or interact with our event services and related communications.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name
• Email address
• Phone number
• Event type
• Event date
• Event location
• Event details submitted through quote, early access, or contact forms
• Any other information you choose to provide when contacting us

We may also collect certain information automatically when you visit our website, including:

• Browser type
• Device information
• IP address
• Pages visited
• General website usage data
• Referring website or source
• Cookies and similar tracking technologies

How We Use Your Information

We may use the information we collect to:

• Respond to inquiries, quote requests, and contact form submissions
• Communicate with you about your event or potential booking
• Send early access updates, launch information, or related communications
• Improve our website, services, and customer experience
• Analyze website performance and visitor behavior
• Maintain the security and functionality of our website
• Comply with applicable legal obligations

Sharing of Information

We do not sell or rent your personal information.

We may share information with trusted service providers who help us operate our website, manage forms, analyze website traffic, send communications, or support our business operations. These providers are only permitted to use your information as needed to provide services on our behalf.

Mobile Information & SMS Consent: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may also disclose information if required by law, legal process, or to protect the rights, safety, or security of The Shooting Lab, our customers, or others.

SMS Communications

By providing your mobile number and opting in to receive text messages from The Shooting Lab, you agree to the following:

• Consent: We only send SMS messages to individuals who have explicitly opted in via our digital forms. Consent is never a condition of purchase or booking.
• Message Types: Depending on your selections, you may receive transactional messages (e.g., booking confirmations) and/or promotional messages (e.g., early access updates, special offers).
• Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message you receive.
• Assistance: For help or support, reply HELP to any text message.
• Rates & Frequency: Standard message and data rates may apply. Message frequency varies based on your interaction and communication preferences.

Cookies and Tracking

Our website may use cookies and similar technologies to improve your browsing experience, understand how visitors use our site, and support marketing or analytics efforts.

You can adjust your browser settings to refuse or delete cookies. Some website features may not function properly if cookies are disabled.

Analytics and Marketing Tools

We may use third-party analytics or marketing tools, such as website analytics platforms, advertising pixels, email marketing platforms, or form management tools. These tools may collect information about your device, browser, website activity, and interactions with our communications.

Data Security

We take reasonable administrative, technical, and physical measures to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain information for as long as reasonably necessary to respond to inquiries, maintain business records, or comply with legal obligations.

Your Rights & Choices

Depending on your location, you may have rights regarding your personal information, including the right to:

• Access, correct, or update your personal data.
• Delete your personal data. (You may request that we permanently delete your information from our records).
• Restrict or object to certain processing activities.
• Withdraw consent where applicable.
• Lodge a complaint with a data protection authority.

To exercise these rights, or to request the deletion of your data, please contact us using the details provided below.

Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take reasonable steps to delete it.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services. We are not responsible for the privacy practices, content, or policies of third-party websites.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy, how your information is handled, or if you would like to request data deletion, please contact us at [email protected].